Challenge The Orange Bowl Committee (OBC) needed a unique and consistent brand positioning and communications platform. The platform would support all OBC events and festivals, with emphasis on the FedEx Orange Bowl, to generate awareness and drive sponsor and ticket sales.
Solution Own "Orange"! The OBC has been built on tradition, pride, heritage, integrity and competition for over 75 years. These attributes were brought to life with a special twist of "Orange Equity" to create an unmistakable brand platform.
Result The new brand platform accomplished all objectives and was embraced by the OBC. The new brand platform was used for all internal and external communications and helped increase ticket sales for all of their events/festivals.
What We Did Development and execution of brand strategy. Creative execution of multiple marketing campaigns. Media planning & buying.
