Challenge The Davis Cup, the largest annual international team tennis competition in the world, needed an integrated advertising campaign to promote ticket sales, viewer tune-in and local market excitement. The USA vs. Russia, Davis Cup Finals in Portland, Oregon, would be the chance of a lifetime for fans to see a US roster of top ten, world ranked players compete.
Solution Developed a communications platform and creative support materials leveraging American pride and historical USA vs. Russia rivalry. Hero player imagery and rallying copy created buzz and desire to "be there" or "tune-in" to the action.
Result The event sold out within one hour of tickets going on sale. Television ratings drew an average .14 share for the three day event.
What We Did Strategy and creative, print, web, in-market and venue decor
