Challenge Help FUJIFILM Medical Systems, world-wide leader in digital imaging, provide purchasers of their highly advanced Synapse Picture Archiving and Communication System (PACS) with marketing tools to reach qualified referring physicians and patients.
Solution We developed a CD-based marketing kit containing everything the Synapse PACS owner needed to help market their new system. The CD allowed the end-user to produce local print ads, full color customized brochures, posters and table tents for the waiting area, as well as invitations to come and see the technology in action.
Result The kit was met with rave reviews. Both Synapse PACS purchasers, physicians and patients who benefit from using the system have given positive feedback.
What We Did Strategic solution, creative and execution.
