Challenge Each of the past eight years the Pilot Pen Tennis has turned to the Silverman Group to create the strategic integrated marketing campaign for the combined men's and women's US Open Series event. Developed an advertising and branding campaign to increase sponsor participation, ticket sales, on-site events and merchandising revenue.
Solution Developed and created an integrated marketing campaign for the event including a unique thematic centered around James Blake's J-Block die-hard fan base.
Result Record breaking sponsorship participation, attendance and merchandise sales. Increased ESPN and CBS television coverage.
What We Did Strategy and creative, print, direct mail, outdoor, TV, radio, production and online components.
