Challenge Alyssa Milano and G-III Sports created - TOUCH by Alyssa Milano - a high end, licensed fashion apparel brand for the female sports fan. A strategic brand platform was needed for this new fashion collection.
Solution Inspired by Alyssa's passion for sports and fashion, along with the uniqueness of the collection, Silverman Group created a brand platform that included logo, font, color palette, design template and inspirational poems to define and position the brand to trade and consumers.
Result The brand launched on opening day of the 2007 MLB season and has had tremendous sell through. Additional professional sports league licenses have been obtained (NFL, NHL, NBA and NCAA) and additional licensees have been added.
What We Did Development of entire creative brand platform, strategic brand launch program and all support materials. We also serve as the TOUCH brand manager for all of the licensees.
