ABOUT US
Who We Are
Established 1974.
A group of highly creative, strategically grounded marketing pros who know the difference between brand building and short term sales goals, yet understand the importance of both.
What We Believe
You don’t really hire an agency. You hire its people. At the end of the day, our business is about people. Our people. Your people. The people who buy and sell your product. Relationships mean everything and our client relationships are something we are very proud of.
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Years of experience in strategic marketing & planning, creative development and media planning & buying.
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Year average client retention.
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Deep sports marketing and apparel marketing experience.
OUR SERVICES
The What & The How
Silverman Group offers full-service marketing and creative solutions that utilize integrated media tactics to ensure the right message reaches the right audience at the right time.
WHERE WE'VE BEEN
Client Roster
WE WEREN’T BORN YESTERDAY.
Where we came from is important.
It all started with Starter.
Starter Sportswear, the world’s first sports licensed apparel company, counted on us to develop that logo and branding platform you’ve seen everywhere for the last 50 years. We’ve been building great relationships ever since.
Our Team
At the end of the day, our business is about people. Our people. Your people. The people who buy and sell your product. Relationships mean everything and our client relationships are something we are very proud of.
Marcy Silverman
President
35+ years of experience in strategic marketing & planning, creative development and media planning. Marcy’s history includes Brand Creative Director for Starter Sportswear and 25 years of domestic and international brand experience. She’s worked with the Orange Bowl Committee, CFPF, NFL, NBA, MLB, NHL and the Big East to name a few.
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George Shea
Vice President, Strategic Planning
30+ Strategic planning for brand building, community positioning and ticket sales. George spent many years leading clients for large agencies. He spent time at Subway, Timberland and Rockport and has a solid background in partner alliances and entertainment and property marketing.
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Lisa Silverman
Vice President, Media and Account Service
Media procurement and media partner relationships. Lisa has planned and implemented media initiatives with the Travelers Championship, along with many academic institutions and sports programs.
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Thomas Lindquist
Director, Digital Services
Digital program planning and execution. Tom has extensive experience developing and implementing digital media plans for a wide range of clients across multiple platforms. He also designs and builds out full digital marketing programs.
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Andrew Yasgar (Sket One)
Visual Artist & VP of Creative Services
For over 20 years, he has operated at the intersection of commercial branding and street culture.
As a creative he leads high-profile projects spanning from major sports brands and organizations like Starter, Capital One Orange Bowl and CFP, Facebook, Lucasfilm, CBS, Universal Music, Hasbro, Ford, Topps, Coca-Cola, Warner Bros and more.
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Gina Soldra
Creative Director
Over 25 years of deep sports marketing and lifestyle apparel experience. Working with brands such as Travelers Championship, Starter, GIII Sports, G34Her, Touch by Alyssa Milano, Tommy Hilfiger, DKNY, and many more.
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